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	<description>Numbers Behind The Conversation</description>
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		<title>In Praise of The Reflexive / Responsive Organisation</title>
		<link>http://cluetrainee.com/2010/03/03/in-praise-of-the-reflexive-responsive-organisation/</link>
		<comments>http://cluetrainee.com/2010/03/03/in-praise-of-the-reflexive-responsive-organisation/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 14:27:09 +0000</pubDate>
		<dc:creator>cluetrainee</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Online Corporate Culture]]></category>

		<guid isPermaLink="false">http://cluetrainee.com/?p=377</guid>
		<description><![CDATA[Three massive cheers for Marks &#38; Spencer &#8211; showing how a BIG company can acknowledge humanity and fallibility &#8211; and emerge from &#8220;hiccups&#8221; MORE respected and BETTER than they were before.  In the eyes of a community, failure is not unusual &#8211; it is the response.  In this case definitely reputation-enhancing for M&#38;S.
Here&#8217;s the sequence: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cluetrainee.com&blog=5456981&post=377&subd=cluetrainee&ref=&feed=1" />]]></description>
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		<title>The TwitterRoom Workbook</title>
		<link>http://cluetrainee.com/2010/03/01/the-twitterroom-workbook/</link>
		<comments>http://cluetrainee.com/2010/03/01/the-twitterroom-workbook/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 20:04:12 +0000</pubDate>
		<dc:creator>cluetrainee</dc:creator>
				<category><![CDATA[The Conversation Group]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Twitter Strategy]]></category>
		<category><![CDATA[TwitterRoom]]></category>
		<category><![CDATA[frontline pair]]></category>
		<category><![CDATA[tweaker pair]]></category>
		<category><![CDATA[tweetout]]></category>
		<category><![CDATA[tweetout team]]></category>
		<category><![CDATA[tweetstacker]]></category>
		<category><![CDATA[twitter decision tree]]></category>

		<guid isPermaLink="false">http://cluetrainee.com/?p=371</guid>
		<description><![CDATA[Have you been to your company&#8217;s computer room recently?  Been in the copying room?  What about the Post Room?
So what do you think goes on in the Twitter Room (or &#8220;TwitterRoom&#8221;)?  We&#8217;re rapidly developing this idea now in response to a very obvious question: If online communications is becoming more and more complex, faster-moving and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cluetrainee.com&blog=5456981&post=371&subd=cluetrainee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://cluetrainee.com/2010/03/01/the-twitterroom-workbook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Keep Your PR People Away From Twitter</title>
		<link>http://cluetrainee.com/2010/02/03/keep-your-pr-people-away-from-twitter/</link>
		<comments>http://cluetrainee.com/2010/02/03/keep-your-pr-people-away-from-twitter/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 11:47:59 +0000</pubDate>
		<dc:creator>cluetrainee</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Twitter Strategy]]></category>

		<guid isPermaLink="false">http://cluetrainee.com/?p=362</guid>
		<description><![CDATA[No company policy should condone the use of Twitter as a place for  spin.
Spin &#8211; where one thing is said to mask something else &#8211; is the language of deceit.    It involves cover-up and falsehood if not out and out lies.  On Twitter, it&#8217;s very, very easy for spin to be used as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cluetrainee.com&blog=5456981&post=362&subd=cluetrainee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://cluetrainee.com/2010/02/03/keep-your-pr-people-away-from-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Leadership 97.968x Sexier Than Curation</title>
		<link>http://cluetrainee.com/2010/02/03/leadership-97-968x-sexier-than-curation/</link>
		<comments>http://cluetrainee.com/2010/02/03/leadership-97-968x-sexier-than-curation/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 10:21:03 +0000</pubDate>
		<dc:creator>cluetrainee</dc:creator>
				<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[Open Management]]></category>

		<guid isPermaLink="false">http://cluetrainee.com/?p=357</guid>
		<description><![CDATA[Why don&#8217;t management and business schools teach Governance, Custodianship, Stewardship and Curation in the same way that they teach Leadership?
They are not quite as popular or sexy, certainly.  Maybe that&#8217;s why.
My intensive research (The Amazon.co.uk book department search facility) shows that Leadership is 97.968x sexier than Curation (Leadership &#8211; 146,854, Governance &#8211; 54,799, Stewardship &#8211; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cluetrainee.com&blog=5456981&post=357&subd=cluetrainee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://cluetrainee.com/2010/02/03/leadership-97-968x-sexier-than-curation/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">cluetrainee</media:title>
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		<title>Twitter &#8211; A Refreshment for Corporate Culture</title>
		<link>http://cluetrainee.com/2010/01/25/twitter-a-refreshment-for-corporate-culture/</link>
		<comments>http://cluetrainee.com/2010/01/25/twitter-a-refreshment-for-corporate-culture/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 21:13:02 +0000</pubDate>
		<dc:creator>cluetrainee</dc:creator>
				<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[Online Corporate Culture]]></category>
		<category><![CDATA[Twitter Strategy]]></category>

		<guid isPermaLink="false">http://cluetrainee.com/?p=337</guid>
		<description><![CDATA[Vision, Mission, Values, Brand.  Those unifying cornerstones of Corporate Culture are due for review, maybe upheaval, as we progress ever more online.
Why? Because most large Firms I know have a Corporate Culture defined &#8216;offline&#8217; which seems to evaporate online.  They can be confident in real life &#8211; but are geeky, awkward and a little old [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cluetrainee.com&blog=5456981&post=337&subd=cluetrainee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://cluetrainee.com/2010/01/25/twitter-a-refreshment-for-corporate-culture/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">cluetrainee</media:title>
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		<title>48 Old Emotions, 3 New, 1 Behaviour</title>
		<link>http://cluetrainee.com/2010/01/25/48-old-emotions-3-new-1-behaviour/</link>
		<comments>http://cluetrainee.com/2010/01/25/48-old-emotions-3-new-1-behaviour/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 18:03:49 +0000</pubDate>
		<dc:creator>cluetrainee</dc:creator>
				<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[Online Corporate Culture]]></category>

		<guid isPermaLink="false">http://cluetrainee.com/?p=340</guid>
		<description><![CDATA[There are officially three new emotions, according to the New Scientist): Elevation, Interest and Confusion.
Why is this relevant?  Because emotions are often neglected in assessing or shaping corporate culture.  We seem to avoid wrestling with them.  But I think being blunt about emotions is both simple and ultraproductive for a Firm.  And these three new [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cluetrainee.com&blog=5456981&post=340&subd=cluetrainee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://cluetrainee.com/2010/01/25/48-old-emotions-3-new-1-behaviour/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">cluetrainee</media:title>
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		<title>10 Things Which Make Social Technologies Dynamite</title>
		<link>http://cluetrainee.com/2009/11/23/10-things-which-make-social-technologies-dynamite/</link>
		<comments>http://cluetrainee.com/2009/11/23/10-things-which-make-social-technologies-dynamite/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 15:22:33 +0000</pubDate>
		<dc:creator>cluetrainee</dc:creator>
				<category><![CDATA[Open Communications]]></category>

		<guid isPermaLink="false">http://cluetrainee.com/?p=318</guid>
		<description><![CDATA[CEOs are often unimpressed by YouTube or Twitter.  Now, you might say &#8220;Well, that&#8217;s right and proper &#8211; Twitter is a tactical fad and not serious enough to warrant board time.&#8221;  But I disagree.  Twitter, the Twitter Culture and the Open Business movement are tightly linked and in some places Twitter is becoming synonymous with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cluetrainee.com&blog=5456981&post=318&subd=cluetrainee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://cluetrainee.com/2009/11/23/10-things-which-make-social-technologies-dynamite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">cluetrainee</media:title>
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		<title>680,500 Reasons Why Business Leaders Need To Think &#8220;Online&#8221;</title>
		<link>http://cluetrainee.com/2009/11/23/680500-reasons-why-business-leaders-need-to-think-online/</link>
		<comments>http://cluetrainee.com/2009/11/23/680500-reasons-why-business-leaders-need-to-think-online/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 13:17:28 +0000</pubDate>
		<dc:creator>cluetrainee</dc:creator>
				<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://cluetrainee.com/?p=315</guid>
		<description><![CDATA[Having worked with two management consulting firms over the summer on Thought Leadership, and having completed a study called &#8220;Thought Leadership: Online&#8221;, we were shocked at the lax approach taken by most Professional Services Organisations.  Some of the more tacky illustrations of this are the usual stupid videos on YouTube, including the item ranking most [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cluetrainee.com&blog=5456981&post=315&subd=cluetrainee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://cluetrainee.com/2009/11/23/680500-reasons-why-business-leaders-need-to-think-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">cluetrainee</media:title>
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		<title>When 215 Community Members Is An Endictment</title>
		<link>http://cluetrainee.com/2009/11/23/when-215-community-members-is-an-endictment/</link>
		<comments>http://cluetrainee.com/2009/11/23/when-215-community-members-is-an-endictment/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 10:08:57 +0000</pubDate>
		<dc:creator>cluetrainee</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Old Marketing]]></category>

		<guid isPermaLink="false">http://cluetrainee.com/?p=310</guid>
		<description><![CDATA[On Remembrance Sunday, the Twitter ID @PoppySupport had 1,757 followers.  Another, @poppy_man had 84 followers.  Yet another, @PoppyLegion, had 337.  (By way of scale to help comparison, @BBCQuestionTime collected 13,656 followers just during October).
Guess which Twitter ID was created by The Royal British Legion and guess which wasn’t.  The answer is that @PoppyLegion (337) and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cluetrainee.com&blog=5456981&post=310&subd=cluetrainee&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://cluetrainee.com/2009/11/23/when-215-community-members-is-an-endictment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">cluetrainee</media:title>
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		<item>
		<title>Mediathink Defined</title>
		<link>http://cluetrainee.com/2009/11/10/mediathink-defined/</link>
		<comments>http://cluetrainee.com/2009/11/10/mediathink-defined/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 19:50:49 +0000</pubDate>
		<dc:creator>cluetrainee</dc:creator>
				<category><![CDATA[Old Marketing]]></category>

		<guid isPermaLink="false">http://cluetrainee.com/?p=304</guid>
		<description><![CDATA[Just dug out the definition from &#8220;Open Communications&#8221; white paper back in September.  We define mediathink as “you pay for a message to be delivered through a channel to an audience”   Open Communications 23rd September 2009
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=cluetrainee.com&blog=5456981&post=304&subd=cluetrainee&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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