CNPV is Conversation Net Present Value, coined in a post on 3rd January 2009. It is a financial measure of the value of a conversational business project.
It is no cleverer or more complicated than any NPV calculation which a firm may carry out. Wikipedia and Investopedia offer great explanations.
I hope to deliver 5 complete, illustrated, real CNPV calculations to readers of this blog during 2009.
January 14, 2009 at 8:52 pm
Very much looking forward to your 5+ examples of CNPV in 2009….you should start up something on Pledgebank:
“I pledge that I will 5 illustrated PR/social media/conversational project CNPV calculations if 100 other UK marketers do.”
Not sure whether we at Econsultancy can match your five in 2009 but we have one case study in the bank and one to write up.
Good luck.
January 19, 2009 at 5:12 am
Michelle – thanks. I think I’ve just pledged to my readers. Did first interview in San Francisco on Friday! Progress.