Your share price is 260p and the analysts say your target price is 280p. If your market valuation is £500m today that extra 20p is worth an extra £38.46m to your shareholders. And what if Twitter was the solution?
Here’s the reasoning: the stock market values leading companies (the “Leadership Premium”). They are the ones who identify high-growth market niches, follow those niches and consolidate positions in them. They are companies who lead in operational performance with continued growth and margin improvement.
Now, if you were the CEO, you’d start to embrace Twitter today because it will accelerate the Firm’s progress as a leadership Firm. That could make the 20p difference.
With Twitter you’ll empower Customer Service and HR to talk directly with customers and employees. Once competent with Twitter, internal decision-making will speed up, the Firm will learn responsiveness, its culture will strengthen, its product will improve, its customers will love it more. You’d slowy be able to dismantle the marketing department (with its high cost of print and media spend), the research department (with their strange notions of “surveys”) and the product design and innovation department (though you’d always bring in specialists to help).
It will take two years. Your business performance will improve. Productivity will increase, cost will pare. You will be seen as a leadership firm. Here’s the secret formula: the impact of a Twitter Strategy on your corporate culture. Twitter Strategy On A Page
